Get Closer to Your Customers Through Social Media

Do you ever wonder how small stores in China Town are able to sustain themselves for many years? They may not have all financial systems and strategies available to big businesses that we have, but surely they deliver the products and services that their customers are coming for.

So how do they do it? The answer, they are just always there. They seldom move from one location to another. Thus, people always know they are there. Likewise, you can grow your business by keeping as close as possible to your target customers.

These days, using social media to promote and advertise your business is the most effective thing to do. It is what your customers are always using, so you should have your presence active there.

Below are some tips you can take when using social media.

1.    Feedback
If you are confident with the quality of the products and services you offer, you can encourage your customers to post their feedback on your social network page. When people see that you are delivering great service, and that you are a real company, they would begin to trust you.
There are customers who would only trust a seller if they can see real people giving feedback to your business. Those feedback can be easily seen by the public so they serve as your “free” advertisement.

2.    Tips
You can promote your business by giving people tips on how to use your products or services effectively. Customers are always interested to know the things which they can benefit from.
Once, they find your business helpful to them, that’s the only time they would care to listen sincerely to your other promotions. Just don’t bore them with a lot of texts; they don’t have enough time for those. Use images or info graphs instead.

3.    Contests
Making your loyal and potential customers excited would have a huge impact to how they see your business. It’s time to show them you know how to have some fun.
Launching contests via social media would help them become more engaged. They would look forward for more, so every post your make becomes interesting to them.

If you think you have enough time and skill to take care of your social media campaign, you may wish to do it yourself. However, managing your campaign could become overwhelming. Look for a social media virtual assistant to help you. Things will become easier, faster, and more effective.